Twitter Blue subscription a failure? Most people who initially signed up for it have since dropped out.
Since the advent of the Twitter Blue subscription, accounts with the blue checkmark have been relatively few in number – by the end of April there were only 640,000 users according to a report that appeared on Mashable, and not even half of the initial subscribers have persisted.
According to internal leaks that were published by the Washington Post, a total of 150,000 people had signed up for Twitter Blue. The site temporarily disabled registration for subscriptions for about a month after the first users signed up, over the fact that many users tried to impersonate well-known brands.
What’s next for Twitter Blue?
About 81,000 Twitter users who subscribed to Twitter Blue at the very beginning are no longer paying for the service. That’s just under 55% of accounts, among those who previously subscribed. This is a really high cancellation rate – according to Recurly’s research, the average annual cancellation rate is only 5.57% for companies based on this type of business platform.
It is worth bearing in mind that not all of the 68,000 subscribers who continue to pay for the service did so regularly. This means that some of the expired Twitter Blue accounts may yet have their privileges restored.
Twitter Blue does not encourage the purchase
Twitter Blue provides access to premium features, such as an edit tweet button. However, it seems that the most significant thing is the blue verification tag that appears next to the nickname and the algorithm that creates better reach for subscribers.
However, many Twitter Blue users have expressed their dissatisfaction, writing that they consider the price of the service inadequate for what they are paying for it. Mashable reported in March that about half of Twitter Blue subscribers have less than 1,000 followers.
Last month’s data showed that about 290,000 Twitter Blue subscribers have fewer than 1,000 followers. Just under 110,000 have fewer than 100 followers and just over 3,000 have no followers at all.
The latest data comes from developer Travis Brown, who has been tracking Twitter Blue subscribers for months. According to information from his methodology for his research, Twitter Blue pulls in about 90 percent of all subscribers.
Nearly 2,000 users among those who have paid for a subscription since the beginning have an observer count of less than 10 people.
In total, these people have paid Elon $100,000 and have not even gathered 8,000 followers.
Compared to previous internal leaks from the company, including the previously mentioned one from the Washington Post, Brown’s data hits very close to the official numbers.