The new edition of Coca-Cola will not reach the hands of LoL players from Europe.
Some time ago, an article appeared about the fact that a photo of new Coke cans with a League of Legends theme was circulating online. At the time, it was unclear who exactly they would go to and how long they would be available for.
Today Riot clarified everything, and unfortunately – it turns out that players from Europe will not be able to purchase the drink in cans with the theme of their favorite game. Fans are disappointed, as they feel that LoL’s developers are again focusing only on the American or Asian community.
League x Coca-Cola Ultimate Zero Sugar
At first, it is worth recalling what the new series of Coca-Cola cans, which were created in collaboration with League of Legends, look like in general.
Riot’s official website made this announcement:
You know that sweet, sweet feeling you get when you win a match, pull off a pentakill, or level up? Have you ever wondered what that feeling would taste like? Well, we worked with Coca-Cola to take our best shot at encapsulating the thrill of gaming into a brand-new flavor.
Introducing Coca-Cola Ultimate Zero Sugar, a new limited-edition beverage from Coca-Cola Creations in collaboration with League of Legends. Enjoy the taste of experience points with this unique flavor of Coke.
Sound good? Surely many players would buy limited edition cans just to have them as souvenirs. And here comes the bad news for fans in Europe.
Coca-Cola Ultimate Zero Sugar will be hitting shelves in select markets including North America, China, South Korea, Latin America, and Africa. So be on the lookout for the new flavor in stores near you.
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This is not the first time a certain group of players has been left out. In this case, the statement that fans from Europe have to do without the new product sounds particularly bitter.