in

That’s how cosplayers are advertising games today, and all indications are that it’s working

There are different ways to promote games, some put emphasis on showing graphics, others on something way different.


Cosplay is a great activity that requires incredible amounts of patience and skill. Sometimes cosplayers are hired by various developers to promote their games.

This is exactly what happened in this case. Nikke, a mobile game evidently bet on cosplay, which attracts the eyes of players. A costumed girl in an outfit from the game was set up at the fair. And there would have been nothing strange about it, if not for one detail.

Promotion in 2022

How best to advertise the game? The creators of this production came up with the idea that potential players should be attracted by women. The game’s promotional video has gained enormous popularity on TikTok, and it’s hardly surprising.

Video

Nikke is not the only one, at one time CS:GO, for example, was also advertised in a similar tone.

Today it’s fairly normal, although it still stirs up a lot of emotions among people. Some think it’s in bad taste, others are happy to ask for a profile on OF.