How did it happen that LoL just appeared on the tallest building in the world?

Riot is definitely not saving when it comes to promoting Arcane.

The League of Legends series will have its premiere soon. Therefore, Riot has started a very strong promotion of the new product. Let us remind you that the premiere is scheduled for November 6.

Now players report that LoL has appeared on the world’s tallest building, the Burj Khalifa. It allows displaying movies and animations directly on it. The whole thing is very impressive.

LoL on the world’s tallest building

It can already be said that advertising LoL on the world’s tallest building is a kind of honor. Riot certainly does not save when it comes to the promotional campaign.


Arcane is already becoming a breakthrough element of Riot’s production, and you can notice it thanks to how much the developers publicize the series. Now LoL has arrived in Dubai, and in the coming days there will probably be even more information on how Riot promotes Arcane.