Take-Two Interactive – the publisher of Rockstar Games – is preparing a sizable marketing campaign.
That Rockstar Games is working on the next installment of GTA has been known for a while. Years after the release of GTA 5, fans have been eagerly awaiting official information regarding the continuation of the series. Although these further failed to appear, some time ago there was a real buzz about leaks of a really substantial amount of game footage.
In the past, work on new titles for Rockstar Studios has been really quiet, and no information, not counting that a game is being developed, has leaked outside the studio. For this reason, any news about the next installment of GTA is of considerable interest.
GTA 6 ads in Miami?
A new account appeared on Reddit linked to the leaks, which has now been deleted. It published a document from Take-Two Interactive, which indicates marketing outlets in Miami for an unspecified AAA title. Although GTA 6 was not mentioned, commenting fans momentarily unanimously pointed to this title.
Addressed to The Guild Downtown, a luxury hotel that is located in Miami, the letter suggests that Take-Two wants to place an ad covering the entire side of the building facing the parking lot. According to the letter, it would remain there for 12 months, starting in late summer 2023.
Of course, one has to keep in mind that the document could simply be forged, and even if it isn’t, there are no direct signs to indicate that this is GTA 6. However, it’s hard to say about another major title from this publisher with which the Miami location could be linked.
It’s true that anything can be faked, but the RDR 2 map was also leaked and no one even blinked an eye. If Rockstar is going to tease something, I think summer is the right time to do it – especially considering the previous games that were released 2 years after the trailer appeared. There’s no question that GTA 6 won’t be released until 2026. It’s also perfectly in line with the way the studio has advertised its previous games – putting posters and ads on buildings.
However, many fan comments show that they are not convinced of the authenticity of the document, writing that it looks like a fake. At this point, all that remains is to wait to see what happens next. The developers will have to announce the next title sooner or later, especially considering the fact that the title’s release will not take place immediately after its initial reveal.