Overwatch has already lost 99% of its Twitch viewership. What could this mean?

Overwatch

There is a lot of information on the web about what the current viewership of Overwatch and its sequel looks like.


Overwatch on Twitch is a very problematic topic. Among other things, because there are currently two categories:

  • Overwatch,
  • Overwatch 2.

People use them interchangeably and it doesn’t make much sense. Some OW2 play Overwatch, and vice versa. This is because Blizzard has asked influencers with drops to stream in the Overwatch category. Then something was not taken care of, not agreed and the situation is what it is.

Let us remind you that over 1.5 million people were trying to get the Overwatch 2 beta drops at peak. What’s left of it? Not a lot. So far, the average viewership of the combined OW and OW2 categories is 20-30 thousand people.

Does that mean anything?

In theory, it can be assumed that beta is a complete flop, at least compared to Valorant and its closed beta, where the viewership was at the level of over 100,000 viewers. In practice, however, Blizzard did not show everything here, but only a small fraction of the planned novelties.

Not much has changed in the beta, and that’s a fact. A lot of people just went back to playing Overwatch 1 due to smaller queues. So the real test for Blizzard is yet to start.

The current situation can be understood in two ways – 1.5 million as the total number of viewers proves that the interest in Overwatch still exists. The rapidly declining audience confirms that the beta doesn’t have enough novelty to keep people interested for longer.

Should we talk about the fall or the rebirth of Overwatch? No. Especially since the main course, in this case PvE, is still not out.

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