Axe cosmetics from Fortnite will appear in stores? The official profile posted a rather mysterious announcement
Everyone probably knows Axe cosmetics. Interestingly, the company in its official social media released a teaser about Fortnite.
Nobody would be particularly surprised if Epic actually started working with Axe. On the other hand, it would be quite unusual, especially since Axe deals primarily with deodorants. So you might think that it’s about creating a Fortnite-based one.
And that may indeed be true. The announcement from Axe speaks of a healing item, Fortnite is marked on the Twitter profile, information about Chapter 3 Season 2 has been added, so there is no option that it is something else.
Will there be a Fortnite deodorant?
It all started with a simple announcement:
The video does not contribute anything amazing, apart from creating a special hashtag “savemedmist”.
And it all makes sense because Axe itself is heavily involved in making the hashtag begin to trend:
The question is, is it really about collaboration, or is it an attempt to boost their social media for no good reason, simply hooking up to the hype for the new Fortnite season.
Axe itself has already had promotional campaigns with, for example, Xbox. So perhaps all of this will go strictly in this direction.